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I've spent over 20 years at the intersection of design and technology. And I still get excited every single morning by how fast things move.
I started in graphic design, moved into UX and UI, and gradually found myself deeper and deeper into product design, human-machine interfaces, and the systems that connect people to technology. Every year, the tools got better. Every year, the possibilities expanded. And every year, I kept thinking: I don't want to watch this from the sidelines.
Today I work as an Agentic Designer, orchestrating AI agents across the full product lifecycle. From research and information architecture to front-end code and deployment. Not because it's trendy, but because after years of watching technology evolve daily, this is the moment where design, code, and AI finally converge into something real.
My core belief hasn't changed since day one: technology only matters when people can actually use it. Make it simple. Reduce the friction. Guide the experience. The tools evolve. The principle stays.
oreons.com
February 2015 – August 2020
February 2015 – August 2020
Nexlog.com
January 2010 – December 2014
January 2010 – December 2014
https://zupinnovation.com/
June 2007 – February 2009
June 2007 – February 2009
Barao de Maua
January 2005 – December 2009
January 2005 – December 2009
No Proposals found.
I've spent over 20 years at the intersection of design and technology. And I still get excited every single morning by how fast things move.
I started in graphic design, moved into UX and UI, and gradually found myself deeper and deeper into product design, human-machine interfaces, and the systems that connect people to technology. Every year, the tools got better. Every year, the possibilities expanded. And every year, I kept thinking: I don't want to watch this from the sidelines.
Today I work as an Agentic Designer, orchestrating AI agents across the full product lifecycle. From research and information architecture to front-end code and deployment. Not because it's trendy, but because after years of watching technology evolve daily, this is the moment where design, code, and AI finally converge into something real.
My core belief hasn't changed since day one: technology only matters when people can actually use it. Make it simple. Reduce the friction. Guide the experience. The tools evolve. The principle stays.
oreons.com
February 2015 – August 2020
February 2015 – August 2020
Nexlog.com
January 2010 – December 2014
January 2010 – December 2014
https://zupinnovation.com/
June 2007 – February 2009
June 2007 – February 2009
Barao de Maua
January 2005 – December 2009
January 2005 – December 2009
No Proposals found.
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